Test Information:
Total Questions: 50
Test Number: M8010-246
Vendor Name: IBM
Cert Name: IBM Mastery
Test Name: IBM Smarter Commerce Sales Mastery Test v1
Official Site: http://www.certsgrade.com
Version:
8.0
Question: 1
You
can create a powerful self-service experience for the customer using?
A.
The IBM Customer Experience Suite
B.
The IBM Commerce Framework
C.
The IBM Enterprise Service Process Manager
D.
The IBM Customer Service System
Answer: A
Explanation:
IBM
Customer Experience Suite Demo
Your
business is built on the relationships you have with your customers.
And those relationships are happening online.
As we infuse the world's systems with greater
intelligence, it's possible to create compelling, meaningful
interactions
on the web—personalized for each customer.
These kinds of experiences help you stand out
from the crowd, and can transform your customers into loyal advocates.
Question: 2
Segmentation,
offer management, interaction history, real-time behavioral targeting, and
contact optimization are examples of capabilities delivered as part of what?
A.
Data mining.
B.
Social platform.
C.
Central decisioning.
D.
Customer clustering.
Answer: C
Explanation:
Unica
Interactive Marketing
Reference:
The Evolving Marketing Platform, How Unica Makes Marketing Interactive
Question: 3
Smarter
Commerce is focused on which of the following 3 dimensions with respect to the
customer?
A.
Customer potential, customer transaction capture, customer fulfillment.
B.
Customer insight, customer value strategy, customer & partner engagement.
C.
Customer demographics, customer geography, customer affluence.
D.
Customer returns, customer purchases, customer order changes.
Answer: B
Explanation:
Smarter
Commerce focuses on three dimensions centered around the customer
Customer
insight
customer
value strategy
customer
& partner engagement
Question: 4
Smarter
Commerce capabilities are packaged and delivered as what?
A.
A single, high-value, shrink-wrapped, solution for commerce.
B.
Middleware components requiring additional business function software.
C.
Software, hardware, and services to deliver specific business process
capabilities which support each phase of the commerce cycle.
D.
A simple monolithic application for each phase of the commerce cycle.
Answer: C
Explanation:
*
“smarter commerce.” The idea is to throw some cloud computing resources at
classic problems that businesses face in selling their products and services,
especially around marketing. The cloud provides the computing horsepower needed
to do deep analytics to find out if marketing campaigns are meeting their
objectives, by gathering lots of data about customer preferences, especially
online: Nearly two-thirds of all consumers make a first purchase because of a
digital experience.
Question: 5
What
provides the capability to rapidly deliver new web concepts or delineated brand
sites via asset sharing on a common platform?
A.
Personalization
B.
Social integration
C.
Partnership with affiliates
D.
Extended sites
Answer: B
Explanation:
*
IBM Platform for social business
Get
the integrated, secure and scalable technologies you need to cultivate
collaboration and inspire advocacy at your organization.
*
Total Questions: 50
Test Number: M8010-246
Vendor Name: IBM
Cert Name: IBM Mastery
Test Name: IBM Smarter Commerce Sales Mastery Test v1
Official Site: http://www.certsgrade.com
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